The REAP Blog

How to Analyze a House Flip Deal Step by Step

Because your profit isn’t made on demo day—it’s made before you write the offer.

If you’ve ever stared at a “fixer-upper” and thought, “This feels like a deal,” pause. Feelings don’t pay closing costs. Numbers do. Here’s a no-fluff, step-by-step way to...

Where to Find Off Market House Flip Deals in 2025

(Because the best deals rarely hit Zillow first)

If you’ve been scrolling Zillow or Realtor.com hoping to find a perfect flip…
I’ve got some bad news:
By the time a good deal hits the MLS, every investor in town (and their dog) has already called o...

Can I Flip Houses If I Don’t Know Anything About Construction?

(Spoiler: Yes. And here’s how.)

Let’s be real…
If you’ve ever asked yourself:
“How can I flip houses when I don’t know the first thing about drywall, plumbing, or...whatever that thing is in the breaker box?”

You’re not alone.

In fac...

How Do I Find Contractors I Can Actually Trust?

(Because bad contractors are more expensive than bad tile choices.)

Look…
If you’ve been losing sleep wondering:
“How do I find a contractor who won’t ghost me, rob me blind, or install kitchen cabinets upside down?”

You’re asking the right question...

What Happens If I Can’t Sell My Flip?

(Hint: It’s not the end of the world.)

Let’s be honest.
This is the fear nobody wants to say out loud.

“What happens if...I can’t sell this flip?”
→ The market shifts.
→ Buyers dry up.
→ Or that one weird smell in the basement scares everyone off.

Reality ch...

Because your profit isn’t made on demo day—it’s made before the contract is signed.

One of the biggest rookie mistakes in house flipping?
Falling in love with the vibe of a house before you run the math.

We get it. That wraparound porch. The clawfoot tub. The “great bones.”

But here's the truth: ...

(And How to Avoid Burning the Whole Profit Down)

Flipping houses looks so easy on TV.
Smash some walls, install a farmhouse sink, cue the happy couple crying at the final walkthrough.

Reality check?
You go over budget—fast—and it stings.

Let’s talk about what actually happens when your flip runs ...

 Let’s clear this up right now:
Yes, you can flip a house without a real estate license.
And thousands of investors do it every year.

But just because you can doesn’t always mean you should—and that’s where strategy comes in.

In this post, we’re breaking down when having a license helps, when it d...

Let’s cut to it: You don’t need a perfect credit score to start flipping houses.

In fact, some of the most successful real estate investors we know started with bad credit. Not because they made all the right choices early on, but because they made a choice to stop letting their credit score dictat...

The 90-Day Flip Plan: How to Go From Zero to Sold Without Losing Your Mind

Let’s be real—flipping houses is not for the faint of heart. Between choosing paint colors, juggling contractors, and trying not to set your budget on fire, it can feel like a circus act where you're the juggler, the ringmas...

The Flipping Formula: What Every Successful Deal Has in Common

Let’s clear something up: flipping houses isn’t just about gutting kitchens and watching your equity rise like bread in the oven.

It’s math. It’s mindset. And it’s a formula.

At REAP, we’ve seen enough flips—good, bad, and forehead-sl...

When it comes to flipping houses, there’s one golden rule: location is everything. You could have the perfect renovation plan, the sharpest contractors, and the cleanest budget—but if you’re in the wrong market, you’re fighting an uphill battle.

So where are smart investors putting their money in 2...